Rushing Back To The Limelight With 'Counterparts'

By Larry Leblanc, Billboard, October 22, 1993, transcribed by Tracey

With a 19-year career spanning several major music upheavals, Rush has remained regarded as a vital, relevant band.

The Toronto-based power trio is likely to find even more acclaim with its 17th album, "Counterparts," released Oct. 19 by Atlantic Records and co-produced by band members guitarist Alex Lifeson, drummer Neil Peart, and bassist/singer Geddy Lee with British producer Peter Collins.

"The last record was phenomenal - this record is even better," says Jason Sniderman, vice president of Roblan Distributors Ltd., which operates Canada's leading retail outlet, the 100-store Sam The Record Man chain.

Though Rush's star status in the States can't be denied, in Canada, as Sniderman's comments attest, the band practically takes on mythic proportions. "Tell me one band that Rush can be compared to. Nobody. There's not another band in the world that plays like this," Sniderman says. "It's not heavy metal, and they're not a dinosaur band. It's progressive, but it's not progressive like Marillion or Genesis. It's just hard-rockin' music."

Explaining the band's longevity in the rock world, its long-time manager Ray Danniels says, "Rush is like three athletes. Every season they've showed up to play. They've never retired and tried to come back, or released a record and not toured. They haven't released a record in the States that hasn't been (certified gold or) platinum since 1976. They made their first record before they were 20 years old, which puts them 10 years younger than half the icon acts."

"We're not cynical or trying to design anything from a marketing point of view," says Peart. "We truly are bringing that naïve teenager's response to the music. Do we like it? Let's do it. That's what protects the freshness of our music."

While Rush's sales have been pretty consistent, Val Azzoli, Atlantic Records executive vice president/general manager, says that with such a strong album as " Counterparts, " coupled with the momentum provided by the band's previous "Roll The Bones" album in 1991, the timing for a Rush resurgence is perfect.

"The group lost some marketshare a few years back, but they built it back in recent years," he says. "Their fans, who mostly are male, have been tremendously loyal, and there's so many bands around today that owe a musical debt to them."

While agreeing that Rush's audience is dominated by young males, Danniels says the band also draws strong female numbers at concerts in some U.S. markets. "When they hit the West, they have a much higher percentage of women than in the Northeast," he says. "In the Northeast a lot of guys seem to buy tickets as a social thing, to go with their friends."

"Counterparts," mostly recorded at Le Studio in Morin Heights, Quebec, last spring, features powerful, often intense, lyrics by Peart and imaginatively diverse music by Lee and Lifeson. On "Between Sun And Moon," former Max Webster lyricist Pye Dubois collaborated on lyrics.

As with the band's previous two albums, prior to recording, Rush worked initially at the Chalet Studio in Claremont, 40 miles outside Toronto. Working Mondays to Fridays, the band tested out musical ideas at an unhurried pace in an idyllic country environment before commuting home on the weekends.

"It's a careful combination of having a home life as a very concentrated body of work gets done,' says Peart. "We'd have five days of complete isolation, focusing on the job without dealing with traffic or other normal life things. Going home for the weekend kept everything amazingly fresh. We'd come back with a fresh perspective on the work we were doing."

Peart says the band has benefited greatly from setting aside specific time periods for songwriting. "Ten years ago, we could finally say, 'OK, we're going to take some time to write this record before we make it.' We were then on a circuit of being on the road, then right to the studio to try to come up with songs, and then record them. Finally, we realized it'd be more productive to set aside a period of time and do it as a separate job.

"Since that time, the only rule is that there are no rules," he says. "It's the same guys and the same working patterns might become comfortable, but that's not to say they won't be overturned the next time. Nothing is allowed to become a formula."

Next month, Rush starts rehearsals for a North American tour that begins Jan. 22 in Pensacola, Fla.

So far no dates have been slated for Europe, where Rush has sold well over the years. "We'd be much stronger if we got there more often,"admits Danniels. "We're trying to address that but we have a big show and a big responsibilities, and it pays for itself by cranking out those 70 or 80 North American dates. If we don't go (to Europe) this time, we'll go for the next album."